Creative identity versus evolution

Is holding on too tightly limiting our growth?

A frequent piece of advice given to creatives—particularly those who are striving for commercial success—is that their work needs to be identifiable. They need to claim their creative niche and lock in.

If they’re a writer, they should stick to one type of writing and a definable voice.

If they’re a musician, they should have a recognizable sound.

If they’…