Mayday! I have too many planes in the air!

Prioritization when there's too much going on

Back when I was still working in email marketing for a big retail company, I used to jokingly refer to myself as the team’s air traffic controller. Every day, we’d have multiple emails to be launched, and it was my responsibility to ensure that each email was coded, QA’d, and sent on its merry way.

These days, I feel like my responsibilities are reversed…